Your CRM is dying. We'll revive it.

CRM data decays at 30-70% per year depending on your industry. In fast-moving sectors like SaaS and technology, the decay rate is even higher—up to 45-55% annually. This means if you haven't cleaned your database in 12 months, a third or more of your contacts are already outdated.

Key warning signs include: email bounce rates above 2%, sales reps complaining about wrong numbers or "bad data," leads growing but conversions staying flat, contacts who changed jobs 18+ months ago, and duplicate records appearing everywhere. If your CRM is over 2 years old and has never been cleaned, it almost certainly needs attention.

CRM data decay is the natural degradation of contact information over time. People change jobs (35% annually), get new phone numbers, switch email addresses, and companies get acquired or shut down. This decay happens constantly and silently—your CRM doesn't alert you when a contact leaves their company.

For a typical B2B sales team, bad CRM data costs between $1.3M and $2.6M annually. This includes wasted SDR time (15+ hours per rep per week on manual verification), lost opportunities from unreachable contacts, damaged email deliverability, and money spent on data tools that provide outdated information.

CRM Revive uses real-time LinkedIn verification to audit your contacts, detect job changes, validate email deliverability, and identify data decay. Our free Pulse Check audits 1,000 contacts and delivers a detailed report within 48 hours. For larger databases, our Jumpstart and Revive plans provide comprehensive cleaning, mobile number enrichment, and ongoing data hygiene.